The Chinese love French Bordeaux, it comprising nearly half of China’s annual imports. But Chinese imports from the U.S. rose by 27% to $45 million last year, and it’s now among the leaders.
Australia represents about one-quarter of China’s wine imports, with brands like Treasury Wine Estates’ Penfolds and Pernod Ricard’s Jacob’s Creek. “Jacob’s Creek is growing by more than 23% annually. Italy, Spain and Chile also have sizeable market share and are capitalizing on China’s broadening consumer interest in wine.
We think the Chinese would do well by storing all that foreign wine in a customized wooden wine cabinet.
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